Editorial & Clinical Review
Editorial Standards & Clinical Review
How Cuddle's relationship guidance is written, reviewed, and updated.
Cuddle Editorial researches and writes the guidance you read. Where an article touches sensitive clinical territory, it is reviewed by a licensed clinician or relationship researcher before publication. This page documents how that process works, and who is involved.
02 · Methodology
Our Editorial Framework
A defensible foundation, named and sourced — not buzzwords.
Cuddle's content is grounded in two well-established couples-therapy and emotion-research frameworks: the Gottman Method, developed by Drs. John and Julie Gottman over four decades of relationship research, and Emotionally Focused Therapy (EFT), developed by Dr. Sue Johnson. We also draw on attachment theory and applied research from peer-reviewed journals in couples and family psychology.
Articles are researched and written by Cuddle's in-house editorial team, working from primary sources and clinical guidelines. Drafts are checked against the cited research before publication.
Where an article touches sensitive clinical territory — sex and intimacy, conflict patterns, attachment injuries, mental-health adjacencies — it is sent to a licensed clinician or relationship researcher for accuracy review before publication. Reviewers are credentialed therapists (LMFT, PsyD, AASECT-certified) and academic researchers in couples and dyadic-adjustment fields.
Editorial process
Research
Primary sources, peer-reviewed journals, clinical guidelines.
Editorial draft
In-house writers translate evidence into plain language.
Internal review
Cross-check against current research and editorial standards.
Clinician review
Sensitive topics sent to LMFT, PsyD, or AASECT-certified reviewer.
Publish + dated
Article ships with byline, reviewer credit, and last-reviewed date.
03 · Standards
Our Editorial Standards
We name our sources.
Articles cite peer-reviewed research, clinical guidelines, or named clinical frameworks. We don't paraphrase research without attribution.
We update dated content.
Every article carries a “last reviewed” date. When research evolves, we revise.
We don’t replace therapy.
Cuddle is a coaching tool that complements therapy. We do not provide diagnosis, treatment, or crisis intervention. Readers in crisis are routed to professional resources.
We are sex-positive and LGBTQ+ affirming.
Our content is written for couples in any partnership configuration — different-sex, same-sex, polyamorous, monogamous, kink-aware. We do not endorse conversion practices of any kind.
We disclose AI involvement.
Some Cuddle product features — including the in-app Relationship Assistant and certain conversational tools — are AI-assisted, and we say so where users encounter them. Editorial articles on this site are researched, drafted, and finalized by humans; AI tools are used only for line-editing, copy-fitting, and headline iteration, and are not used as a research source, primary author, or clinical decision aid.
We disclose material relationships.
Where a reviewer receives a promotional code, a complimentary subscription, a dofollow profile link, research-data access, or any other consideration in connection with their clinical review, the disclosure is published on the reviewed article and on the reviewer's profile on this page — not contingent on the reviewer requesting it. Per FTC 16 CFR Part 255, if a reviewer recommends Cuddle in their own external content, the material connection must be disclosed by them; we do not control external-channel disclosure but we ask reviewers to follow FTC guidance and we will withdraw the relationship if they do not.
04 · Reviewer Panel
Our Clinical Reviewers
We are currently recruiting reviewers. This page will be updated as the panel forms.
In recruitment — May 2026Cuddle's reviewer program is in active recruitment as of May 2026. We are inviting licensed couples therapists, AASECT-certified sex therapists, and academic researchers in couples and dyadic-adjustment fields to join a small panel.
If you are a clinician or researcher considering this work, we welcome a conversation — see “For Clinicians” below.
Are you a clinician? Email us.
Profile template — preview
Name
Credentials
Primary modality
Verifiable link (sameAs)
Topics they review
05 · Research
Research Collaboration
We are interested in collaborations with academic researchers studying couples, attachment, dyadic adjustment, and digital health interventions. Cuddle has an active user base across the US, UK, and Canada, and we are exploring whether anonymized aggregate data could responsibly support published research.
If you are a faculty member, post-doctoral researcher, or graduate student working in this area, we welcome an exploratory conversation. Any formal data-sharing arrangement would require a data-use agreement and IRB-compatible review on the partner's side.
We're a fit if
- You study couples, attachment, dyadic adjustment, or digital health
- You're affiliated with an accredited institution (faculty, post-doc, or PhD candidate)
- You're working toward IRB-approved or peer-reviewed output
- You're open to an initial email exchange before any commitment
06 · Get in touch
For Clinicians and Researchers
If you are a licensed clinician or relationship researcher and the work above resonates, we welcome direct outreach. We read every email. There is no application form — a short note about your background and your interest is enough to start a conversation.
Email usraukuts@cuddle.healthLast updated: May 3, 2026
Cuddle Editorial — editorial@cuddle.health (corrections and editorial inquiries only — clinician outreach goes through the CTA above).
If you are in crisis, please contact 988 Suicide & Crisis Lifeline (US) or your local emergency number.
For general inquiries: support@cuddle.health