What data does Cuddle collect?

Introduction

We believe in transparency about what data we collect and why. This article breaks down exactly what information Cuddle gathers, how we use it, and how you can control it.

Data We Collect

Account Information

What we collect:

• Email address
• Name (first and last)
• Password (encrypted)
• Date of account creation
• Subscription status

Why we collect it:

• Create and manage your account
• Send important notifications
• Process subscription payments
• Provide customer support

Your control: Required for account functionality

Relationship Information

What we collect:

• Relationship status (dating, married, etc.)
• Relationship length
• Partner's name (if paired)
• Relationship goals you select during onboarding

Why we collect it:

• Personalize content recommendations
• Match you with relevant exercises and questions
• Track relationship milestones

Your control: You provide this during onboarding; can update in Settings

Question Responses

What we collect:

• Your answers to daily questions
• Timestamps of when you responded
• Whether you marked responses as shareable
• Which questions you skipped

Why we collect it:

• Show your partner (if you choose to share)
• Track engagement and progress
• Provide personalized recommendations
• Improve question quality

Your control: You choose what to share with your partner

Quiz & Assessment Results

What we collect:

• Your answers to quiz questions
• Calculated scores and results
• Completion timestamps
• Results you share with your partner

Why we collect it:

• Generate personalized insights
• Compare results with your partner (if you choose)
• Recommend relevant content based on results
• Track changes over time

Your control: Mark results as private or shareable

Check-Ins

What we collect:

• Mood check-in selections
• Gratitude entries
• Intimacy check-in records
• Timestamps and frequency

Why we collect it:

• Show partner activity (if you choose)
• Track patterns over time
• Provide insights on relationship health
• Maintain streak tracking

Your control: Mark individual check-ins as private

Relationship Checkup Data

What we collect:

• Your answers to 25 monthly questions
• Your partner's answers (for comparison)
• AI-generated insights based on responses
• Historical checkup results

Why we collect it:

• Generate personalized AI analysis
• Compare answers with your partner
• Track relationship trends over time
• Identify areas for growth

Your control: Participation is optional; results private to you and partner

Exercise Completions

What we collect:

• Which exercises you've completed
• Completion timestamps
• Any reflections or notes you add
• Whether you completed with your partner

Why we collect it:

• Track your progress
• Recommend next steps
• Show partner what you're working on
• Celebrate milestones

Your control: You choose which exercises to do; reflections can be private

Partner Connection Data

What we collect:

• Partner pairing history (when connected/disconnected)
• Shared activities with partner
• Co-activity timestamps
• Premium sharing status

Why we collect it:

• Enable partner features
• Show shared progress
• Manage Premium subscription sharing
• Provide Activities feed

Your control: You control when to pair/unpair

App Usage & Analytics

What we collect:

• Features you use most
• Time spent in app
• Navigation patterns
• Crash reports and errors
• Device type and OS version

Why we collect it:

• Improve app performance
• Fix bugs and crashes
• Understand which features are valuable
• Optimize user experience

Your control: Can opt out of analytics in Settings

Subscription Information

What we collect:

• Subscription plan (Monthly/Annual/Free)
• Purchase date and renewal date
• Payment provider (Apple/Google)
• Subscription status (active/canceled)

Why we collect it:

• Manage your Premium access
• Share Premium with paired partner
• Provide subscription support
• Process refunds if needed

Your control: Managed through app store; visible in Settings

Note: We do NOT collect credit card details—Apple and Google handle all payment processing.

Communications

What we collect:

• Support ticket messages
• Email correspondence
• Feedback submissions
• App review responses

Why we collect it:

• Provide customer support
• Respond to inquiries
• Improve based on feedback
• Resolve technical issues

Your control: You initiate these interactions

Data We Don't Collect

To be clear, Cuddle does NOT collect:

• Your location (unless you mention it in a response)
• Contact lists from your phone
• Photos or media (unless you choose to upload for profile)
• Social media activity
• Browsing history outside the app
• Call or text message logs
• Other apps installed on your device
• Microphone or camera access (unless you explicitly grant for features)
• Your partner's private data (only shared interactions)

How We Use Your Data

Personalization

• Recommend questions, exercises, and content based on your goals
• Tailor daily plan to your relationship stage
• Suggest relevant quizzes based on your interests
• Adapt difficulty and topics to your engagement

AI-Powered Insights

• Generate personalized analysis after Relationship Checkup
• Provide actionable recommendations
• Identify patterns in your responses
• Offer evidence-based suggestions

Note: AI processing uses anonymized data—no names or emails sent to OpenAI.

Partner Features

• Show your partner activities you choose to share
• Enable side-by-side result comparisons
• Display co-activity history
• Facilitate Premium sharing

Product Improvement

• Analyze which content resonates most
• Identify bugs and technical issues
• Understand user needs and pain points
• Develop new features based on usage patterns

Note: Product analytics use aggregated, anonymized data. We look at trends, not individual users.

Communication

• Send daily reminders (if you opt in)
• Notify you of partner activity
• Share relevant tips and content
• Provide important account updates

How Long We Keep Your Data

| Data Type | Retention Period | |-----------|------------------| | Account info | Until you delete your account | | Question responses | Until you delete your account | | Quiz results | Until you delete your account | | Check-ins | Until you delete your account | | App usage analytics | 2 years (anonymized) | | Support communications | 3 years for legal compliance | | Deleted account data | 30-90 days (then permanently removed) | | Canceled subscription records | 7 years (legal requirement for financial records) |

Who We Share Data With

Partners We Share With

1. OpenAI (AI insights)

   • Anonymized checkup responses only
   • No personally identifiable information
   • Not used for training AI models

2. RevenueCat (subscription management)

   • Purchase information and subscription status
   • No relationship data

3. Firebase (Google)

   • Anonymized analytics
   • Crash reports
   • Push notification delivery

4. AWS (hosting)

   • Stores encrypted data
   • Subject to strict data processing agreements

We Never Share With

• Advertisers or ad networks
• Data brokers
• Social media companies
• Marketing platforms
• Anyone else not listed above

All partners sign agreements requiring GDPR/CCPA compliance and data protection.

Your Data Rights

Access

• View all your data in the app
• Request a complete data export
• See How do I export my data?

Correction

• Update profile information anytime in Settings
• Edit or delete individual responses
• Change relationship status or goals

Deletion

• Delete individual responses
• Unpair from partner
• Delete entire account
• See How do I delete my account?

Portability

• Export data in machine-readable formats (JSON, CSV)
• Take your data to another service

Opt-Out

• Disable analytics tracking in Settings
• Unsubscribe from marketing emails
• Turn off push notifications
• Limit data collection to essentials

Privacy Settings You Can Control

In the App

1. Profile > Settings > Privacy

   • Control what partner sees
   • Manage notification preferences
   • Toggle analytics sharing
   • Set default sharing preferences

2. Individual Content

   • Mark responses as "Private" or "Share with partner"
   • Set check-ins to private mode
   • Choose whether to share quiz results

3. Notifications

   • Customize reminder frequency
   • Choose notification types
   • Disable specific alerts

Questions or Concerns?

For General Privacy Questions

• Review our full Privacy Policy
• Read Is my data private and secure?
• Email: privacy@cuddle.health

For Data Requests

• Export your data: See how
• Delete your account: See how
• Correct information: Update in Settings or email support@cuddle.health

For Legal Inquiries

• GDPR requests: privacy@cuddle.health
• CCPA requests: privacy@cuddle.health
• Subpoenas or legal demands: legal@cuddle.health

Updates to Data Collection

We may update our data practices as we:

• Add new features
• Improve existing functionality
• Comply with new regulations

When we make significant changes:

• We'll notify you via email
• Update this article and our Privacy Policy
• Give you options to opt in/out of new collection

Bottom Line

We collect data to:

• Make Cuddle work for you
• Personalize your experience
• Improve the app
• Provide support

We don't collect data to:

• Sell to advertisers
• Build marketing profiles
• Track you outside the app
• Invade your privacy

You have full control over your data, including the right to export or delete it anytime.

Related Articles

• Is my relationship data private and secure?
• How do I export my data?
• How do I delete my account?