What subscription plans are available?

Compare Cuddle's Free and Premium plans, including pricing, features, and what's included in each subscription tier.

subscriptionLast updated: December 12, 2025

Introduction

Cuddle offers both a free version and Premium subscription plans. One Premium subscription covers both you and your partner when you're paired.

Free Plan

What's Included

  • Daily personalized plan updates
  • Limited access to questions and games
  • Basic relationship insights
  • Partner pairing and connection
  • Daily check-ins (Mood, Gratitude, Intimacy)

What's Limited

  • Only a subset of questions and games available
  • Most quizzes and psychological assessments are locked
  • Expert-designed exercises require Premium
  • Themed content packs require Premium

The free plan is perfect for trying Cuddle and seeing if it fits your relationship style before committing.

Premium Plans

Monthly Plan

Price: $9.99/month (billed monthly)

Best for:

  • Trying Premium with flexibility to cancel anytime
  • Short-term relationship goals
  • Testing the full experience before committing annually

What you get:

  • Everything in Free, plus:
  • 1000+ relationship questions, quizzes, and games
  • Expert-designed exercises based on Gottman Method, EFT, and CBT
  • Comprehensive psychological assessments (Love Languages, Attachment Style, etc.)
  • Themed content packs for specific goals (improving communication, reigniting intimacy, etc.)
  • Relationship Checkup with AI-powered insights
  • Priority support
  • Both partners get Premium access (when paired)

Annual Plan (Best Value)

Price: $49.99/year (equivalent to $4.17/month - Save 58%)

Includes: 7-day free trial

Best for:

  • Couples committed to long-term relationship growth
  • Maximum savings (over $70/year compared to monthly)
  • Uninterrupted access to all features

What you get:

  • Everything in Premium Monthly
  • Free 7-day trial (cancel anytime before trial ends with no charge)
  • Best price per month
  • Most popular plan among Cuddle couples

Premium Features Breakdown

1000+ Questions, Quizzes & Games

Access our entire library of content:

  • Questions: From lighthearted conversation starters to deep emotional explorations
  • Quizzes: Compatibility assessments, personality insights, relationship health checks
  • Games: Interactive activities that make relationship building fun
  • New content added regularly: Fresh material keeps the experience dynamic

Expert-Designed Exercises

Guided activities created by relationship scientists and therapists:

  • Gottman Method exercises (conflict resolution, building fondness, etc.)
  • Emotionally Focused Therapy techniques
  • Cognitive Behavioral Therapy approaches
  • Attachment-based activities
  • Communication skill builders

Psychological Assessments

In-depth quizzes with personalized insights:

  • Love Languages assessment
  • Attachment Style evaluation
  • Communication patterns analysis
  • Conflict resolution styles
  • Intimacy preferences
  • Values alignment

Themed Content Packs

Curated collections organized by goals:

  • Improving communication
  • Reigniting physical intimacy
  • Navigating conflict constructively
  • Building emotional intimacy
  • Long-distance relationship support
  • New relationship foundation building
  • Long-term relationship maintenance

Relationship Checkup & AI Insights

  • Monthly 25-question assessment covering 5 key areas
  • Compare answers with your partner side-by-side
  • AI-powered personalized analysis based on your responses
  • Track relationship health over time

Premium Sharing

Important: One Premium subscription covers BOTH partners when you're paired.

This means:

  • Only one partner needs to pay
  • Both get full Premium access
  • If you unpair, the non-paying partner loses Premium access
  • When re-paired, Premium sharing resumes automatically

See Do both partners need to pay for a subscription? for details.

Free Trial Details (Annual Plan Only)

  • Duration: 7 days
  • Access: Full Premium features during trial
  • Billing: No charge until trial ends
  • Reminders: We'll email you before the trial ends
  • Cancellation: Cancel anytime during trial with no charge
  • Who gets it: Both you and your paired partner (if paired during trial)

Comparing Plans

| Feature | Free | Premium Monthly | Premium Annual | |---------|------|-----------------|----------------| | Daily personalized plan | ✓ | ✓ | ✓ | | Basic questions & games | Limited | Unlimited | Unlimited | | Expert exercises | ✗ | ✓ | ✓ | | Full quiz library | ✗ | ✓ | ✓ | | Content packs | ✗ | ✓ | ✓ | | Relationship Checkup | ✗ | ✓ | ✓ | | AI insights | ✗ | ✓ | ✓ | | Partner Premium sharing | ✗ | ✓ | ✓ | | Price | Free | $9.99/mo | $4.17/mo | | Free trial | - | ✗ | 7 days |

Payment & Billing

  • Billed through Apple App Store (iOS) or Google Play Store (Android)
  • Renews automatically unless canceled
  • Currency and pricing may vary by region
  • Receipts available in your app store account

Upgrading & Downgrading

From Free to Premium

Upgrade anytime directly in the app:

  1. Go to Profile > Settings > Manage Subscription
  2. Choose Monthly or Annual plan
  3. Complete purchase in your app store
  4. Premium features unlock immediately

From Monthly to Annual

You can switch to annual billing:

  1. Cancel monthly subscription
  2. Wait for current billing period to end
  3. Subscribe to annual plan with trial
  4. Or contact support@cuddle.health to switch immediately

From Premium to Free

Simply cancel your subscription. You'll keep Premium access until the end of your current billing period, then automatically move to the free plan.

Which Plan Is Right for You?

Choose Free if:

  • You're just trying Cuddle
  • You want basic relationship check-ins
  • You're not sure about long-term commitment

Choose Premium Monthly if:

  • You want the full experience with flexibility
  • You're addressing a specific short-term relationship goal
  • You prefer monthly budgeting

Choose Premium Annual if:

  • You're committed to consistent relationship growth
  • You want the best value (saves $70+/year)
  • You like the peace of mind of a free trial

Most couples find Premium worthwhile within the first week—the depth of content and insights is significantly greater than the free version.

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Contact Supportor email us at support@cuddle.health