Who is Cuddle designed for?

Introduction

Cuddle is for any couple who believes their relationship is worth investing in. Over 20,000 couples use Cuddle daily, from newlyweds to partners of 20+ years. The common thread? They all want to be intentional about their relationship rather than leaving it to chance.

Relationship Stages

Newly Together (0-2 years)

If you're in the early stages of your relationship, Cuddle helps you:

• Build a strong foundation through meaningful conversations
• Discover each other's values, dreams, and communication styles
• Establish healthy patterns from the start
• Keep the excitement alive while building emotional depth

Established Couples (2-10 years)

For couples navigating the middle years, Cuddle supports you in:

• Maintaining emotional intimacy as life gets busy
• Preventing small issues from becoming big problems
• Rediscovering each other as you both grow and change
• Balancing routine with romance and spontaneity

Long-Term Partners (10+ years)

If you've been together for many years, Cuddle offers:

• Fresh perspectives on a familiar relationship
• Tools to reignite passion and appreciation
• Deeper conversations beyond day-to-day logistics
• Ways to continue growing together instead of apart

Common Relationship Scenarios

Preventive Care

Many couples use Cuddle when things are already good. They see it as relationship maintenance—like going to the gym or eating healthy. You don't wait until you're sick to take care of your health, and you don't have to wait for problems to invest in your relationship.

Navigating Challenges

If you're going through a rough patch—increased conflict, feeling disconnected, or losing intimacy—Cuddle provides structured ways to reconnect. While it's not a replacement for therapy, it can help you practice communication skills and rebuild positive interactions.

Life Transitions

Major life changes (moving in together, having kids, career changes, empty nest) can strain relationships. Cuddle helps you navigate these transitions by keeping communication open and intentional.

Long-Distance

Couples separated by distance use Cuddle to maintain emotional closeness and create shared experiences despite physical separation.

Who Cuddle Is NOT For

Cuddle is a relationship wellness tool, not therapy. If you're dealing with:

• Infidelity or betrayal requiring professional guidance
• Abuse of any kind
• Severe communication breakdown
• Mental health crises
• Substance abuse issues

Please seek professional help. Many therapists actually recommend Cuddle to their clients as a between-session tool, but it should complement professional support, not replace it.

What Partners Say

"We're not in crisis mode, we just wanted to be proactive. Cuddle gives us structure to prioritize each other even when life gets chaotic." — Sarah & Tom, together 6 years

"After 15 years together, we thought we knew everything about each other. Cuddle proved us wrong in the best way." — Maya & Jason, together 15 years

"We started using Cuddle in our first year together. Now three years in, it's become our relationship ritual." — Alex & Jordan, together 3 years

If Your Partner Is Hesitant

This is common, and often the more hesitant partner becomes the biggest advocate. We recommend:

• Start with fun, low-pressure games rather than deep emotional exercises
• Let them explore the app first without pressure
• Share a question or result that resonated with you
• Frame it as quality time together, not homework

Related Articles

• What is Cuddle and how does it work?
• How much time do I need to spend each day?
• How do I connect with my partner?